Aveeno soothing bath treatment for Itchy, irritated skin is made of 100% pure natural colloidal oatmeal long recognized ingredient that relieves itching naturally. In the unique bath products for Aveeno, natural colloidal oatmeal is milled to an ultra fine powder. When dispersed in water, this powder forms a soothing milky bath. After bathing, skin becomes softer and smoother and itchy, dry, sensitive skin is relieved. Aveeno soothing bath treatment works as a natural cleanser and cleans the skin without soap. Surface soils adhere to the ultra fine colloidal oatmeal particles and gently rinse away. Aveeno provides temporary skin protection and relieves minor irritation and itching.